What is Disney's greatest year?
Is it the year that they put out their best work? Their largest volume of work? Drew the biggest profits? Made the most arbitrary and shortsighted IP acquisitions? Is it even possible to measure such a thing as a "greatest year," or is it even necessary?
My own an emphatic answer to that original question is mid-1954 to the end of 1955. I'm measuring years the same way Disneyland does.
What Disney did on the big screen that year was substantive enough, including THE MIGHTIEST MOTION PICTURE OF THEM ALL. This period includes some of my personal favourite Disney films, having begun with The Vanishing Prairie (which I covered in our last installment). What really mattered, though, was what Disney was doing on the small screen and in a former Anaheim orange grove.
Building on the experience of The Reluctant Dragon and One Hour in Wonderland, Walt Disney's Disneyland debuted on October 17, 1954. The introductory episode was pitch-perfect, introducing both Disneyland the show and introducing Disneyland the park as a shared conceptual space, tying them both together with Disney's feature films into a complete brand package. Walt makes his advertising pitch very entertaining, and follows it up with a quaint Mickey Mouse retrospective that really imbues him with character even as he is on the cusp of transitioning to full-time corporate icon (much like Walt himself). The remainder of the season is astonishing in its breadth and entertainment value: Alice in Wonderland, So Dear to My Heart, The Three Caballeros, The Wind in the Willows, Treasure Island, two behind-the-scenes advertisements for True-Life Adventure features, multiple veiled "advertainments" for 20,000 Leagues Under the Sea and Lady and the Tramp, two theme park progress reports, Man in Space, From Aesop to Hans Christian Andersen, a Donald Duck anthology, and all three episodes of Davy Crockett: King of the Wild Frontier, all culminating in the opening of Disneyland on July 17, 1955. For sheer entertainment and for hungry fans of Disney company history, this first season is pure gold. It's a shame that it has never been released on home video in its original broadcast version.
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| Photo: Disney. |
On October 3, 1955, Disney took over the airwaves again with the debut of The Mickey Mouse Club. The last Mickey Mouse cartoon was The Simple Things, released in April of 1953. His star had been eclipsed by Donald Duck, Goofy, Pluto, and Chip and Dale. New characters had also emerged, like Humphrey the Bear and Ranger J. Audubon Woodlore, who were introduced by Donald in 1954 and starred in two shorts of their own in 1956. They were so prominent that they also featured in The Mickey Mouse Club's opening fanfare. Mickey was settling nicely into his new role as a mascot. The mouse ears sported by the Mouseketeers would become the must-buy souvenir at Disneyland.
Oh yeah, Disneyland opened too.
There isn't much that I need to say about the opening of Disneyland. By now, people should have known that when Walt Disney set his mind to something, he would tenaciously make it work.
