1960 was the second-half of a losing fiscal year for Disney. The company's feature films were not its best line-up by any stretch of the imagination, and its television business went up in smoke. Walt Disney Productions bought out ABC's share of Disneyland and canceled The Mickey Mouse Club and Zorro at the height of their popularity. Walt Disney Presents also ran out its ABC contract with a few Zorro one-off episodes, Moochie of Pop Warner Football (further cementing Kevin Corcoran's status in the company), and trying to recapture the spirit of Davy Crockett with Daniel Boone.
On the plus side, the studios negotiated with NBC to begin Wonderful World of Color once the contract with ABC ran out. The company also bought out Western Printing's and Walt Disney's personal shares in Disneyland, making the themepark a wholly owned subsidiary of Walt Disney Productions. Disney also staged the Winter Olympic opening ceremonies in Squaw Valley that year, and this was the year that preparation began on Mary Poppins. The Sherman Brothers were hired on to the company and negotiations began in earnest with P.L. Travers. Walt had been trying to get the rights to the book since 1938, and only now was Travers even remotely sensitive to the dollars Walt waved in front of her face.
These conditions lead to another transitional period for Disney, only a decade after they found their post-war footing. Of course, a company like Disney is always facing new challenges and opportunities, but 1959/60 really seemed to mark the end of a period begun in 1950, reaching its apotheosis in 1954/55. True-Life Adventures and People and Places came to an end, Disneyland reached its most complete form until the additions and renovations of 1965-67, their relationship with ABC came to an end, a new suite of mostly child stars entered the company, new (and cheaper) production methods for animation were enacted, and an unending stream of uneven live-action films really start to become the company's bread and butter. Watching the films from this year, knowing in the back of my mind what's coming up, and learning what was going on behind the scenes, I can see how Disney's "best years" are behind it and most of its more negative reputation is going to be earned. Nevertheless, even "bad" Disney of the Sixties is better than most things! It's not like Swiss Family Robinson, Pollyanna, or Zorro are anything to sneeze at.
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| Walt on set with Haley Mills and Kevin Corcoran. |
